Bringing delight and reassurance to the experience of choosing a new school.

Nord Anglia Education is the world’s leading International Schools’ group. The company operates 67 international schools spanning 4 continents and educates children aged from 2-18 years.

UX Research | Content Strategy | Information Architecture | UI Design | Development | CMS | Salesforce CRM Integration.

International International

The challenge.

Choosing a new school for their child is a daunting experience for any parent, particularly when relocating to a new country, as is so often the case for a Nord family.

When looking for a new school, parents typically shortlist 2-3 schools, before going on to arrange a visit and finally choosing the school they want to send their children to. Once they’ve chosen their preferred school, parents expect a simple, stress free application process.

Nord Anglia Education challenged the Qrious team to create new websites that would effectively position Nord Anglia as the world’s preeminent International School brand:

Provide parents with a trusted source of high-quality pre-visit, pre-application information, and build a sense of excitement about life as a pupil in a Nord Anglia Education school.

The project and the new sites we created were also expected to drive transformative change within the business. This would be achieved by moving away from the existing and often inefficient system of individual schools using the phone and email to manage school visit requests and applications. Instead, integrating the new websites with Salesforce CRM would provide a more efficient approach to managing enquiries, and a more consistent, personalised and enjoyable experience for parents.

Global educational reach Global educational reach

How we helped.

New UX Strategy and user centric websites help to accelerate growth for a rapidly expanding International Schools business.

UX research to understanding parent’s needs.

Working with our delivery partners we conducted user research with parents and students to understand their experience when searching for a new school. We also spoke with other people – school marketers, teachers and grandparents - who influence parents as they search for information and make their decision about which schools to visit. The goal of our research was simple: to identify what motivates people to choose one school over another.

Data Data

New UX strategy to deliver the right experience for parents.

After completing our research, our UX designers created customer personas, helping Nord Anglia and our designers to build understanding and empathy with user needs and behaviours. We also produced user journey maps, and user stories that were used to create a design roadmap, information architecture and content strategy for the new websites.

Delightful UI to make it simple, exciting and stress free.

Utilising new visual styles and highly emotive photography and content, our UI and content designers created a new website experience tailored to the specific needs of parents at each stage in their customer journey.

Designs Designs
Lexi Lexi

Meet Lexi.

We moved to Hong Kong last August from the UK, after only finding out eight weeks before that our family would be relocating. Having moved around a lot in my life the most important thing was to find the right school for the kids and make sure they were going to be happy.

The Nord Anglia website was easy to use and full of valuable content that played a key role in preparing the whole family for moving to a new country. I was able to let the kids see what their new school uniform and new classroom would look like before we even left the UK, and we learned what a typical school day would involve. When everything is so new, that made a big difference.

The amount of very practical information on the site was also very useful. For example, information on buses and bus routes and how the drop off works in the mornings – real information that parents need to know and makes life so much easier.

In fact, the information throughout the website was far more comprehensive than I’ve found with other schools. That made a huge difference for me, particularly given how far away I was when trying to make a decision about which school we wanted the kids to attend.

Lexi, mother of Annabel and Jacob, Nord Anglia Hong Kong pupils.
Child Child

Building and deploying a global web presence.

Since we began working with Nord Anglia Education in 2013, our development team has built and deployed websites for 52 Nord Anglia school operating across 4 continents.

We’ve deployed a bespoke CMS (built on Microsoft’s MSSQL/.NET technology stack) hosted on AWS data centres in Middle East, Asia, China and the US and we’ve designed custom integrations with Salesforce CRM for processing of visit enquiries and applications.

We’ve also supported the with the roll out of governance systems and processes across the globe to enable responsibility for maintaining and updating the new websites to be effectively delegated to people within individual schools.

Our partnership with Qrious has led to measurable increases in admissions enquiries across our global family of schools. We have no doubt that the fantastic work Qrious have done for our digital presence has contributed significantly to our growing success.

Richard Seymour, Head of Digital Marketing.

Three flexible ways to engage us.

Q.Lab
A highly focused workshop facilitated by a digital strategy and innovation expert who will work collaboratively with you and a multi-disciplinary team of designers and developers, in a 1-2 week sprint.
UX as a Service
A rolling monthly UX design subscription service that provides access to our highly skilled team of digital specialists. Ideal for fast-moving businesses with rapidly evolving needs.
Single Project
The best approach if your goal is to build a website, mobile app or bespoke software product. Choose to work to a specification and fixed price, or work with us in Agile to define and build the best solution to your product.
Three flexible ways to engage us: